Ali Lutick Knows Something You Don’t
Everything feels profound when you come of age in a small town with unlimited internet, just ask this 20-year-old from British Columbia.
Ali Lutick swears she invented putting text on images online. She’s kidding, obviously — a champion of the format that’s basically the oxygen of the Internet. But scroll through her feed and you could easily believe her. A wellspring of witty metaphors appear in neon font stamped across her selfies. One reads, “My soul is so stable you could store a horse in there,” and another, “If you bite off more than you can chew your jaw will just get stronger.”
What once made the 20-year-old Canadian too embarrassed to share her work has become her signature, transmuted into an esoteric e-girl diarism that is uniquely confessional, embracing cringe and subverting clichés about femininity simultaneously.
Where are you?
At my front desk job in a very small town in British Columbia, Canada.
What are you wearing?
Abercrombie joggers and a blue tank top.
What’s it like living in such a small town? Do you have dreams of leaving?
Very boring. Very much taught me how to have fun with nothing. I left and then came back. It’s easier here, but I liked it better when I was gone. I will be leaving again for sure.
How would you sum up your philosophy in three words?
Love, freedom, balance.
What is on your mind right now?
How cool all of my followers are. That got me thinking how shocked I am when I see the people that show me love. It’s so dope that these people give a fuck about me and what I have to say.
Who do you admire?
Gabi Abrão, Mackenzie Thomas, Sarah Mann, and Sotce. Yes, they’re all young women. That’s fine.
What do you collect?
Bad habits.
What is your worst habit?
Leaving lights on and spending money on fleeting things.
And your best?
Waking up early. Everything feels so much better in the morning.
What do you do when you’re bored?
I don’t really get bored when left to my own devices. There is a lot to do.
What do you overthink?
Everything I’ve done that may have been wrong.
What do you dream about?
Falling in love and all the ways I’d spend my money.
What do you notice first about people?
The way they speak about things, their point of view. But if I’m taking the question literally then it’s probably always something different.
What’s a concept you can’t stop thinking about, and why?
Happening soon and becoming soon… I’ve been too consumed by that to think about anything else. Though a piece about my latest focus is up on my Substack if you wanna check it out.... shameless plug.
What do you want more of?
Everything.











